Coupons can be created for all the users and/or for a particular user. They may be valid for all customers, all members, or special members.
Coupons differ from Discounts in that with Coupons, the reduced price is NOT automatically applied without the customer having to enter a special promotional code upon checkout. The Coupon code is determined by the user when the Coupon is created in the Control Panel of the cart.
The Coupons are located under the Marketing tab in the Control Panel.